You’ve worked so hard on that conversion, so you should not let it go to waste. Practice customer retention! Don’t let that new customer just go without making sure that they will come back to your retail outlet in the future.
Remember, it’s easier and a lot cheaper to convert customers than to retain the old ones. Question is – how do you do that?
Practice Personalized Customer Service
Nothing tickles a customer’s fancy more than being treated like a king or queen. Go the extra mile and make them feel special with personalized customer service. There are many creative ways through which you can achieve this – for example, if they’re going to the fitting room, you can ask them to fill their name up on a guest book and you put their names on a card that goes into a slot in the door.
The most common example is one-on-one up-selling. If a customer comes to your door, one of your retail employees should devote his or her time to assisting that customer to make he or she finds exactly what she needs from your store.
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