Many entrepreneurs tend to underestimate the value of product packaging, thinking that customers ultimately care only about the product, not the packaging it comes in. But product packaging is often called the last advertisement your customers will see.In other words, packaging, whether it’s in the form of a branded shopping bag or custom printed canvas tote bag, is the last step in the marketing process, which means it can make or break your entire marketing campaign.

To set up your products for success, be sure to follow these four rules of effective product packaging.

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